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NEW Generative AI & Automation Learning Path

Discover how AI and automation can enhance your Microsoft Advertising campaigns.

Earn certifications and badges

Showcase your achievements by earning certifications and badges that you can share on LinkedIn and other social media.

Expand your learning community

Gain the latest industry knowledge and insights by attending training events taught by our expert learning specialists.

Increase your knowledge

Explore 5 Learning Paths with essential training to get the most out of Microsoft Advertising.

Choose a Learning Path or event to get started

Get the most out of Microsoft Advertising with 5 focused Learning Paths developed to build your skills. Discover even more learning opportunities with live and on-demand training events taught by our expert learning specialists.
CERTIFICATION
Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.
21 courses | 4 hour 57 minutes

New

CERTIFICATION
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best practices.
11 courses | 3 hour 45 minutes

New

CERTIFICATION
Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.
14 courses | 4 hour 34 minutes

New

BADGE
New to digital advertising? Get started with the fundamentals! This learning path provides an introduction to the digital marketing industry by starting with the foundations and then looking at search, shopping, and display advertising.
4 courses | 0 hour 46 minutes
BADGE
This learning path helps you accelerate growth by building a more trusted brand. It outlines marketing actions to take across the core building blocks of trust: Responsibility, values and includsion.
6 courses | 2 hour 00 minutes
BADGE
Explore the programmatic advertising ecosystem and how you can use it to further your advertising goals whether you’re a buyer or a seller.
5 courses | 1 hour 30 minutes

New

Discover how artificial intelligence (AI) and automation can enhance your Microsoft Advertising campaigns. You will learn about the benefits and features of various AI - Powered tools solutions that can help you meet and exceed your advertising goals.
3 courses | 0 hour 45 minutes

New

Transforming Search and Advertising with Generative AI
ON DEMAND
Transforming Search and Advertising with Generative AI
In this webinar, you will learn about our vision, products, and future plans for generative AI, as well as insights and recommendations.
2023-11-02T15:00:00.000Z
Unlock the Potential of Generative AI for your Advertising Campaigns with Microsoft Advertising
ON DEMAND
Unlock the Potential of Generative AI for your Advertising Campaigns with Microsoft Advertising
This session will highlight where we believe generative AI is going and how Microsoft Advertising will continue to lead.
2023-10-24T14:00:00.000Z
Creative Strategies for Top-Performing Campaigns
ON DEMAND
Creative Strategies for Top-Performing Campaigns
In this webcast, learn how to enhance your creative strategy for your Microsoft Audience Network campaigns.
2023-02-08T17:00:00.000Z
Tips, Tricks, and Tools to Set You Up for Success
ON DEMAND
Tips, Tricks, and Tools to Set You Up for Success
In this webcast, we'll discuss audience + targeting strategy, bid optimizations, and UET best practices.
2023-01-18T17:00:00.000Z
Maximize your holiday campaigns using SA360
ON DEMAND
Maximize your holiday campaigns using SA360
Join us for part two of our three-part 2022 Holiday Special to get all the insights, tips, and tricks for your holiday planning. Microsoft Advertising’s industry experts and product specialists will s
2022-09-28T17:00:00.000Z
Holiday planning: How to beat the rush
ON DEMAND
Holiday planning: How to beat the rush
Join us for our 2022 Holiday Special to get all the insights, tips and tricks for your holiday planning.
2022-09-21T17:00:00.000Z
Engage new customers with Smart Campaign
ON DEMAND
Engage new customers with Smart Campaign
Introducing our newly redesigned Smart Campaigns experience with a Multi-platform feature.
2022-09-20T15:00:00.000Z
Scale your reach with native advertising
ON DEMAND
Scale your reach with native advertising
Achieve your marketing goals and maximize performance with the Microsoft Audience Network.
2022-08-24T15:00:00.000Z
Microsoft Advertising product round-up for October 2022
ON DEMAND
Microsoft Advertising product round-up for October 2022
Join us as we look back at the most recent news and activity to make sure you haven’t missed anything.
2022-10-27T16:00:00.000Z
Making automation work for you in the cookieless world
ON DEMAND
Making automation work for you in the cookieless world
Learn about how to prepare for a cookieless world and opportunities which automation brings.
2022-05-11T13:00:00.000Z
New consumer experiences and how to build them
ON DEMAND
New consumer experiences and how to build them
Learn about all the new engaging rich ad experiences from Microsoft Advertising that let your brand and products shine.
2022-06-14T00:00:00.000Z

Earn certifications. Showcase your skills. Drive your career.

Learning Lab provides certifications in 3 different subject areas within Microsoft Advertising. Earn all 3 certifications and automatically receive our higher-level Microsoft Advertising Certified Professional (MACP) badge, which proves your expertise across our Microsoft Advertising solutions.
  • Microsoft Advertising Search Certification

    Microsoft Advertising Search Certification

    Demonstrate your understanding of the Search advertising ecosystem, including the Microsoft Advertising platform, solutions, and Search best practices.

  • Microsoft Advertising Native & Display Certification

  • Microsoft Advertising Shopping Certification

  • Microsoft Advertising Certified Professional (MACP)

Learn more about CertificationsArrow Right Icon
Microsoft Advertising has become one of our top advertising platforms in terms of how much scale and return on ad spend we achieve."
Danny Delaney
Channel Manager, The Motley Fool