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Introduction to audience targeting

Learn the basics of Bing Ads audience targeting features like Remarketing in Paid Search, age, gender, device and more.
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Introduction to dynamic search ads

Discover how to find incremental traffic growth and uncover search term insights with Bing Ads' dynamic search ads.
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Introduction to broad match

Define the broad match keyword match type and how it can fit into your Bing Ads keyword strategy.
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The new Bing Ads Academy online experience

On demand.

Whenever, wherever – access Bing Ads training across devices.

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Knowledge to power your campaigns.

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Quick, actionable learning.

My Training

Create a personalized learning curriculum to meet your specific needs.

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Top Tools

Research, build and optimize your campaigns with these powerful Bing Ads tools.

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Blockbuster Features

Explore Bing's features to amp up your Search campaigns.

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Campaign Strategy

Give your advertising campaigns a boost with these no-nonsense campaign strategies.

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Bing Basics

Master the fundamentals of running successful Search campaigns with Bing Ads.

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Course catalog

Choose your own adventure and explore the full list of available courses.

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Bing Ads Accredited Professional

Stand out among search marketers. Test your knowledge and become a Bing Ads Accredited Professional.

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