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Frequently Asked Questions

General Questions

Q: What is Bing Ads Academy? 
A: Bing Ads Academy offers free, on-demand, online learning courses to help you better understand the Bing Ads interface, tools and best practices for maximizing your campaigns and investment with Bing Ads. 

Q: How do I participate? 
A: To get started accessing the Bing Ad Academy courses, simply click the “Sign In” link in the upper right-hand corner. From there, enter the email and password you use for Bing Ads. If you share your Bing Ads credentials with other users, please enter your unique Microsoft account credentials. Once signed in, you will be able to access various learning topics directly from the homepage. If you don’t have an Microsoft account, you have the option to set one up. 

Q: Do I need a Bing Ads account to use Bing Ads Academy? 
A: No, but you do need a Microsoft account. 

Q: How do I sign-up for a Microsoft Account? 
A: Go to the Microsoft account sign-up page and select No account? Create one!

  • Fill out the form with your information and create a password. Use the Use your email instead, Use a phone number instead, and Get a new email address links to change how you sign up. 
  • Select Next.

Get more help setting up and managing your Microsoft account. 

Q: At my company, we share a single Bing Ads platform login to manage our account - can we all use the same login here? 
A: Each individual should have their own unique login for Bing Ads Academy online. This allows you to keep your own personal history on the course activity. We suggest linking any new Microsoft accounts to your Bing Ads platform account. 

Q: Are there costs associated with using BingAdsAcademy.com? 
A: No, the program is free to everyone. 

Q: Is Bing Ads Academy available in other languages? 
A: At this time, Bing Ads Academy is English only. 

Q: How do I provide feedback or ideas for Bing Ads Academy? 
A: Email us at bingacad@microsoft.com.

Q: I received an error when I signed in, what do I do? 
A: Contact your Bing Ads account team, or simply email us at bingacad@microsoft.com.

Q: How is Bing Ads Academy different from Bing Ads Accredited Professional? 
A: Bing Ads Academy offers free, on-demand, online learning courses to help you better understand the BIng Ads interface, tools and best practices for maximizing your campaigns and investment with Bing Ads. 

  • Bing Ads Accredited Professional membership requires users to pass an exam to become accredited.  Continued membership requires users to retake and pass the exam annually.   
  • At this time, Bing Ads Accredited Professional is available in multiple languages and offers a badge to members. 
  • We encourage you to experience both programs and are exploring ways to bring the two together in the future. 


 

Training Questions

Q: How are the courses designed? 
A: Bing Ads Academy offers learning experiences on various topics related to setting up and optimizing your Bing Ads campaigns.  Each topic is broken into 2-7 min modules, ranging from beginner to intermediate instruction.

Q: Do I need to complete the courses in order? 
A: No, courses are a la carte. We do, however, recommend completing in order if a particular topic is new to you. 

Q: Are there badges for course completion? 
A: No, not at this time. We are constantly exploring ways to make the program more engaging and welcome your feedback (bingacad@microsoft.com). 

Q: Do I need to answer all the questions in a course correctly to pass? 
A: No. 

Q: When are you adding more topics and courses? 
A: We are constantly working to expand the course catalog and will be adding new courseware frequently. To request a topic, please provide feedback (bingacad@microsoft.com).