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My training

Bing Ads Accredited Professional

Bing Basics

Broad Match

Introduction to broad match
Getting started with broad match
Building and measuring success with broad match

Expanded Text Ads

Introduction to Expanded Text Ads
Getting started with Expanded Text Ads
Set up and manage your Expanded Text Ads
Expanded Text Ads reports and optimization
Ad customizers
Responsive Search Ads Coming soon

Google Import

Introduction to Google AdWords Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control

Reporting

The power of Bing Ads reporting
Performance reports
Growth reports
Specialty reports
Reporting best practices
Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps

Blockbuster Features

Audience targeting

Introduction to audience targeting
Introduction to Remarketing in Paid Search
Create and apply Remarketing audience lists
Remarketing in Paid Search guided demo
Remarketing reports and optimization
In-market audiences
Video: LinkedIn profile targeting
Custom audiences

Bing Ads Scripts

Bing Ads Scripts overview
Getting started with Bing Ads Scripts

Bing Shopping Campaigns

Introduction to Bing Shopping
Setting up your Bing Merchant Center Store
Setting up your Bing Shopping feed
Setting up your Bing Shopping campaign
Product feed best practices
Product Ad best practices
Bing Shopping Campaign best practices
Take Bing Shopping Campaigns to the next level
Import from Google Merchant Center

Dynamic search ads

Introduction to dynamic search ads
Dynamic search ads – the what, why & how
Creating dynamic search ad campaigns
Managing dynamic search ad campaigns
Optimizing dynamic search ad campaigns
Dynamic Search Ads best practices and FAQs
Video: Page Feeds for Dynamic Search Ads Walkthrough

Microsoft Audience Network – Audience campaigns

Introduction to Microsoft Audience Ads for Audience campaigns
Getting started with Microsoft Audience Ads for Audience campaigns
Microsoft Audience Ads for Audience campaigns - reporting and best practices

Microsoft Audience Network – Search campaigns

Introduction to Microsoft Audience Ads for Search campaigns
Getting Started with Microsoft Audience Ads for Search campaigns
Microsoft Audience Ads for Search campaigns - reporting and best practices

Campaign Strategy

Reporting

The power of Bing Ads reporting
Performance reports
Growth reports
Specialty reports
Reporting best practices
Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps

Syndication

Introduction to the Bing Partner Network (Syndication)
Manage and Optimize Your Bing Partner Network (Syndication)

Top Tools

Bing Ads Editor

Introduction to Bing Ads Editor (BAE)
Bing Ads Editor (BAE) set up and navigation
Making changes with Bing Ads Editor
Customize Bing Ads Editor

Bing Ads Intelligence

Introduction to Bing Ads Intelligence (BAI)
Using Bing Ads Intelligence for keyword research
Using Bing Ads Intelligence for insights
Using Bing Ads Intellgience for Quality Score analysis

Google Import

Introduction to Google AdWords Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control

Universal Event Tracking

Introduction to Universal Event Tracking
Introduction to conversion tracking
Customizing UET for conversion tracking
Optimizing UET for conversion tracking
UET Tag Helper
Google Tag Manager

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