.animate-on-scroll { -webkit-animation-name: none; -moz-animation-name: none; animation-name: none; }

Skip to main content

Membership profile

Member profile not found.

Deutsche
English (Australia)
English (Canada)
English (Great Britain)
English (India)
Español
Español (Mexicano)
Français
Italiano
Português
香港特別行政區 - 繁體中文
台灣 - 繁體中文

English (United States)

Site Map
Privacy
Legal
FAQs

© 2018 Microsoft Microsoft

Menu

My training

Bing Basics

Broad Match

Introduction to broad match
Getting started with broad match
Building and measuring success with broad match

Expanded Text Ads

Introduction to Expanded Text Ads
Getting started with Expanded Text Ads
Set up and manage your Expanded Text Ads
Expanded Text Ads reports and optimization

Google Import

Introduction to Google AdWords Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control

Reporting

The power of Bing Ads reporting
Performance reports
Growth reports
Specialty reports
Reporting best practices
Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps

Bing Ads 101 Coming soon

Blockbuster Features

Audience targeting

Introduction to audience targeting
Introduction to Remarketing in Paid Search
Create and apply remarketing audience lists
Remarketing in Paid Search guided demo
Remarketing reports and optimization

Bing Ads Scripts

Bing Ads Scripts overview
Getting started with Bing Ads Scripts

Bing Shopping Campaigns

Introduction to Bing Shopping
Setting up your Bing Merchant Center Store
Setting up your Bing Shopping feed
Setting up your Bing Shopping campaign
Product feed best practices
Product Ad best practices
Bing Shopping Campaign best practices
Take Bing Shopping Campaigns to the next level
Import from Google Merchant Center

Dynamic search ads

Introduction to dynamic search ads
Dynamic search ads – the what, why & how
Creating dynamic search ad campaigns
Managing dynamic search ad campaigns
Optimizing dynamic search ad campaigns
DSA best practices and FAQs

Microsoft Audience Network – Search Campaigns

Introduction to Microsoft Audience Ads for Search Campaigns
Getting Started with Microsoft Audience Ads for Search Campaigns
Microsoft Audience Ads for Search Campaigns - Reporting and Best Practices

Universal Event Tracking

Introduction to Universal Event Tracking (UET)
Creating a Universal Event Tracking (UET) tag
Setting up conversion goals for Universal Event Tracking (UET)
Universal Event Tracking (UET) best practices and FAQs

Ad Extensions Coming soon

Campaign Strategy

Reporting

The power of Bing Ads reporting
Performance reports
Growth reports
Specialty reports
Reporting best practices
Viewing performance data (Outside the reporting center)
Data visualization: Graphs, dashboards and macros
Data visualization: Power BI and Power Maps

Art & Science of Ad Copy Testing Coming soon

Top Tools

Bing Ads Editor

Introduction to Bing Ads Editor (BAE)
Bing Ads Editor (BAE) set up and navigation
Making changes with Bing Ads Editor
Customize Bing Ads Editor

Bing Ads Intelligence

Introduction to Bing Ads Intelligence (BAI)
Using Bing Ads Intelligence for keyword research
Using Bing Ads Intelligence for insights
Using Bing Ads Intellgience for Quality Score analysis

Google Import

Introduction to Google AdWords Import
Understanding the import process
Import your Google AdWords campaigns
Avoid errors with quality control

Get accredited now. Begin your exam

FAQs
Learn more about Bing Ads
Help & Feedback
Delete my account
My accreditation dashboard