Our certifications

We want to reflect the way you work, which is why we have three certifications: Search, Native & Display, and Shopping. Earn each certification by passing an online multiple-choice test with a score of 80% or more. Prove your expertise across our Microsoft Advertising solutions by passing all three certifications and receive our highest-level status: The Microsoft Advertising Certified Professional (MACP).

Recertification

Your certification is valid for one full year. The recertification courses are a learning-based experience that will continue to help you build your knowledge of Microsoft Advertising! And don’t worry, you only need to take the recertification course that corresponds with your current certification status. If you’ve earned your MACP status by passing all three certifications, you’ll need to recertify on all three courses. The recertification course will be available 6 months prior to your certification’s day of expiration, and you’ll start receiving notifications to recertify 30 days before your certification expires.

Three certifications available. For free.

Develop your skills, validate your competency, and showcase that using our certification badges, which have been especially designed to be shareable on social media such as LinkedIn.
CERTIFICATION
Build your knowledge and demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.
21 courses | 4 hour 57 minutes

New

CERTIFICATION
Build your knowledge and demonstrate your understanding of the native & display advertising ecosystem, including the Microsoft Audience Network and native & display best practices.
11 courses | 3 hour 45 minutes

New

CERTIFICATION
Build your knowledge and demonstrate your understanding of shopping advertising, including the Microsoft Advertising platform, solutions, and shopping best practices.
14 courses | 4 hour 34 minutes

New

Earn the Microsoft Advertising Certified Professional status

Pass all three certifications to automatically receive your Microsoft Advertising Certified Professional (MACP) status—no additional exam required.

Microsoft Advertising certifications are informative, convenient, and free to everyone

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Pick your path

Complete the courses and prepare for the exam. You're already an expert? Head straight to the exam.

Pass the exam

Complete the 50-question exam with a score of 80% or more to pass. You can pause and resume at any time.

Get your badge

Claim your Credly badge to showcase your skills and knowledge.

Stay up to date

Take the recertification course every year to stay up to date. No need to complete any more tests, just the course!

Progress bar image

Pick your path

Complete the courses and prepare for the exam. You're already an expert? Head straight to the exam.

Pass the exam

Complete the 50-question exam with a score of 80% or more to pass. You can pause and resume at any time.

Progress bar image

Get your badge

Claim your Credly badge to showcase your skills and knowledge.

Stay up to date

Take the recertification course every year to stay up to date. No need to complete any more tests, just the course!

Progress bar image

Pick your path

Complete the courses and prepare for the exam. You're already an expert? Head straight to the exam.

Pass the exam

Complete the 50-question exam with a score of 80% or more to pass. You can pause and resume at any time.

Get your badge

Claim your Credly badge to showcase your skills and knowledge.

Stay up to date

Take the recertification course every year to stay up to date. No need to complete any more tests, just the course!

Earn badges for these additional Learning Paths

Not all Learning Paths give you a certification, but you can still get a badge by completing all the courses. Give it a try!

BADGE
New to digital advertising? Get started with the fundamentals! This learning path provides an introduction to the digital marketing industry by starting with the foundations and then looking at search, shopping, and display advertising.
4 courses | 0 hour 46 minutes
BADGE
This learning path helps you accelerate growth by building a more trusted brand. It outlines marketing actions to take across the core building blocks of trust: Responsibility, values and includsion.
6 courses | 2 hour 00 minutes
BADGE
Explore the programmatic advertising ecosystem and how you can use it to further your advertising goals whether you’re a buyer or a seller.
5 courses | 1 hour 30 minutes

New

Certifications and badges FAQS

How many exams are there, and do I have to take all of them to become certified?

We have increased the number of certifications to better reflect the way you work. We have 3 new certifications available: Search, Native & Display, and Shopping. You do not need to complete all 3 unless you wish to obtain your Microsoft Advertising Certified Professional (MACP) status.

Although we recommend reviewing the Learning Path material and certification prep course before taking the exam, it is not mandatory.

You may retake it at any moment and as many times as needed. We recommend waiting at least one day between attempts to give yourself time to study and review the certification prep lessons or courses.

Each certification status is valid for one year. Prior to expiration, you will receive notification to retake the exam.

To maintain your Microsoft Advertising certification and badge, you need to take a recertification course. Your certification is then renewed for one year. If you’ve earned and want to keep your Microsoft Advertising Certified Professional (MACP) status, you will need to pass all three recertification courses.

You can access the recertification course on each Learning Path. The recertification exam will be accessible for learners who have already earned their Microsoft Advertising certification.

You’ll receive two recertification email reminders prior to your one-year certification expiration date. The first reminder will go out one month before expiration; the second reminder will be sent out one week prior to expiration. The email will have instructions on how you can recertify. There will also be a banner in the “Achievements” section on your Learning Lab Dashboard indicating that you need to recertify.

Your certification is valid for one year. If you don’t recertify during that one-year period, you’ll need to retake the 50-question certification exam.

When you recertify, you’ll maintain access to your Credly badge. If you don’t recertify within one year of earning your Microsoft Advertising certification and badge, you’ll lose access to this badge until you earn your certification again.

This status is designed to prove your expertise across all aspects of the digital advertising ecosystem, including Search, Native & Display, and Shopping. If you are not interested in earning a certification in one or two of these areas, you can still earn one for the others.

Passing a certification exam for Search, Native & Display, and/or Shopping demonstrates your understanding of the advertising ecosystem, including the Microsoft Advertising platform, solutions, and best practices in that area. If you pass all three certification exams, you will be granted the Microsoft Advertising Certified Professional (MACP) status. There are Credly digital badges associated with each of the Microsoft Advertising certifications as well as those for completing the Marketing with Purpose Learning Path, Digital Advertising Fundamentals Learning Path, and Programmatic Advertising Learning Path.

You can share your awarded badge on various social media platforms such as LinkedIn. Visit the Credly Acclaim Help Center for more information on how and where you may do so.

After you’ve earned a badge, you’ll receive a notification email from Credly’s Acclaim platform. If this is your first time claiming a Microsoft Advertising badge, follow these steps:

  1. Click the link in that email.
  2. Create an account on Credly’s Acclaim platform.
  3. Confirm your account by clicking the link in a confirmation email that is generated after you set up your account.
Claiming future badges is as easy as clicking the link in the notification email and logging in to your Credly Acclaim account.

We will occasionally update the look and feel of our badges. New designs have the same functionality as before, and we encourage you to show your skills by sharing your badge with your peers and on social channels.

If you believe you are eligible for a badge but have not received it, contact our support center. If you have questions about the Acclaim platform or on how to claim your badge, contact Credly support.